consumers consult online reviews before patronizing a local business, according to a BrightLocal survey. This survey Customer Reviews, we all know. ![]() ![]() We haven't published any articles, trackers or survey results about YelpĪt the heart of our company is a global online community, where millions of people and thousands of political, cultural and commercial organizations engage in a continuous conversation about their beliefs, behaviors and brands. Small businesses often live or die by word-of-mouth, as roughly 86 of U.S. The Nielsen study also dug into the habits of Yelp users, in particular, as Yelp attracts tens of millions of U.S. In the same survey, 86 of the respondents confirmed that negative reviews influenced their buying decisions.
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